Drew Matthews

Hi, I'm Drew Matthews! I like to make things awesome.

Over the past 13 years Drew Matthews has played both sides of agency life. His small digital shop background means he have deep pockets when it comes to his skill-set. Design, code and motion graphics are the basis for what he does each and everyday. Growing up digital, means he's done a lot and seen much more. His thirst for technology and all things internet related rarely goes quenched. Thriving on learning new things and sharing his knowledge with others. In short he love sneakers, design and grew up on the internet. Loves Volkswagens, snowboarding and skate culture. The time he does't spend in front of a computer or gadget he spends with his wife Jen and daughter Emily.

Associate Creative Director at Rocket XL

May 2010 - September 2011

I led a small team to create social experiences for our clients. Specifically building custom Tabs and Apps on top of the Facebook platform. I concepted, designed and brought to market numerous different online activations for a variety of clients. Including Cadbury, Maynards, Samsung and the NHL.

Interactive Creative Developer at TAXI

April 2007 - May 2010

I did a lot of talking, talking about ideas and technology. I gave lunchtime seminars about new tech, how to blog, HTML basics, Development cycles and video games. I edited and created motion graphics for both instore video screens and microsites. I built and managed the creation of 400+ banners for a single client. I designed interfaces. Collaborated with creative teams and served as a sticky layer between traditional creative teams and developers.

Art Director at Maclaren McCann

April 2005 - April 2007

During my stay at Maclaren McCann, I held it down on the interactive creative front for Chevy, Cadillac and Hummer GM brands. This meant I spent most if not all my time making online interactive experiences for the vehicle pages on gm.ca. This included flash based feature content, banners and badges for the site. I even contributed to programs that were outside my brand homes, more notably work for great wolf lodge, Pontiac and Intel. I also had the opportunity in developing an online hub for younger folks for GM. thisismyride.ca which sadly no longer exists was a huge foray into the younger 18-34 market when it came to vehicles and green initiatives by GM.

Art Director / Design Technologist / Motiongraphics operator at Helios Design Laboratories

April 2000 - March 2005

Worked on a variety of clients including FUSE, Virgin mobile Canada, Nike, Nickelodeon, OK47, Geek Boutique, Playstation Canada, Government of Canada, Dodge, Rogers. Executed interactive flash pieces designed and coded by myself as well as did motion graphics for both broadcast and online.

Associate Creative Director at Isobar

September 2011

At Isobar I'm responsible for digital creative work that comes out of the Toronto office. I manage a small team of internal art directors. We develop everything from websites to social activations online. Currently i've developed work for Adidas and Infiniti/Cirque du Soleil.

George Brown College

1997 – 2000

Design, Technology, Mobile, start ups, apple, sneakers, rollerblading, music, gaming, snowboarding